Non Market Strategy

Element of Air

Non Market Strategy informs how the business addresses social, environmental and political issues which have become increasingly important in the face of Triple Bottom Line Reporting, increasing government regulation and consumer activism.

Shiftworx  helps you address these issues in a way that :

  • Is rigorous and integrated with the overall organisational strategy.
  • Identifies strategic opportunities outside of the market area versus pursuing business as usual.

The approach includes interactive workshops that seek to identify the key issues and formulate appropriate approaches and responses. The aim is to:

  • Go beyond seeing these issues as risks to be managed or issues of compliance, but as channels for creating sustainable and competitive advantage.
  • Deepen the capability for managing what is often seen as non-core to the business and yet a fundamental component of the business ecosystem.

“Mastering markets is no longer enough.” (MIT Sloan Centre for Nonmarket Strategy)

“It takes 20 years to build a reputation and five minutes to ruin it.
If you think about that, you’ll do things differently.” (Warren Buffet)

Related Topics:
Element of Air
Strategy Consulting
Strategic Planning